Webinar
Michael Signorelli joined a webinar hosted by the Direct Marketing Association to discuss the shifting landscape of online and cross-screen advertising, as well as the self-regulatory principles that every responsible marketer needs to follow. Michael joined a panel including representatives of the Digital Advertising Alliance, Direct Marketing Association, and Council of Better Business Bureaus.
Takeaways
- Provide an overview of shifts taking place in the digital advertising marketplace
- Outline challenges posed by HTTP cookies for digital advertising attribution and reporting
- Share tools that are currently being explored – i.e., statistical IDs
- Review key privacy considerations for operating in environments where HTTP cookies are only part of the solution
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