February 03, 2012

"Dot Marketer? What ICANN's gTLD Expansion Means for your Brand... and Your Bottom Line" for the Direct Marketing Association

This event has already occurred.

On January 12, ICANN (the Internet Corporation for Assigned Names and Numbers) expanded its generic Top-Level Domain (gTLD) Program.  The current handful of available gTLDs (such as .com, .org or .net) will soon be expanded to include thousands of new gTLD offerings – all for sale to the fastest applicant with $185,000 to spend. 

Who is ICANN? What is a gTLD? What does this new "Dot Anything" world mean for your brand…and your bottom line?  This webinar will explore what ICANN’s gTLD expansion means for marketers.

During the webinar, DMA's Government Affairs team and Jacqueline Levasseur Patt and Michael Signorelli from Venable LLP will explain everything you need to know about ICANN’s new program and how you can safeguard your organization and its brands in the newly expanded World Wide Web.