Gary Hailey's practice focuses on advertising and marketing law involving both traditional marketers and the direct response/infomercial industry.

With many years of experience in both the public and private sectors, Mr. Hailey provides clients with an abundance of inside knowledge about the regulatory process and its implications for their advertising and marketing efforts. Mr. Hailey offers his clients practical advice concerning ways to reduce their legal exposure without reducing the effectiveness of their marketing efforts. He is a highly skillful advocate before federal and state government agencies and the National Advertising Division of the Council of Better Business Bureaus. Before he joined Venable, Mr. Hailey was the general counsel for regulatory affairs for a NYSE-listed infomercial producer, where he was responsible for legal review of all the company's advertising and promotional efforts. Prior to that, he served as attorney advisor to a member of the Federal Trade Commission and program advisor in the FTC’s Bureau of Consumer Protection.

Significant Matters

Recently, Mr. Hailey has defended Federal Trade Commission investigations involving dietary supplements and other consumer products. He also has handled Consumer Product Safety Commission and state attorney general investigations and National Advertising Division, Electronic Retailing Self-Regulatory Program and television network challenges for several different clients.

Activities

Mr. Hailey speaks and writes extensively on regulatory issues, including a regular legal column for Response magazine.