As consumers shift more of their time and attention from traditional forms of media to social and mobile media, marketers are devoting more resources to reaching eyes and ears through new media. Conducting a prize promotion through new media can, however, raise a host of - sometimes unanticipated - legal issues. As the regulatory landscape governing social and mobile media continues to evolve, marketers utilizing new media must adapt and be cognizant of potential legal issues.
This live audio conference will provide an in-depth review of the legal issues relating to conducting a prize promotion through social and/or mobile media.
Speakers
Melissa Steinman, Partner, Venable LLP
Mikhia Hawkins, Associate, Venable LLP
Click here to register with a 20% discount and listen to this audio conference.