The FTC has announced the agenda for its Follow the Leads: A Workshop on Lead Generation, scheduled to take place on October 30 in Washington, DC.
The workshop is intended to explore online lead generation in various industries including lending and education. The event will host the following five panels: (1) Introduction to the Lead Generation Marketplace and Mechanics; (2) Case Study: Lead Generation in Lending; (3) Case Study: Lead Generation in Education; (4) Overview of Consumer Protection Concerns & the Legal Landscape; and (5) Looking Ahead: Protecting & Educating Consumers.
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