Marriott Learning Complex (Ronald Reagan Building)
Washington, DC
Description:
When building a social media strategy you must understand the legal issues that can arise when using Web 2.0 applications, including social networks, blogs, wikis, audio and video postings, and virtual trade shows. Learn how associations can protect themselves from liability by drafting clear employee guidelines, user agreements and disclaimers, and manage any resulting liability through the effective use of indemnification and insurance, among other strategies. Covered topic areas will include: defamation, harassment, and other accusations of bad behavior; fair use, copyright and trademark protection and infringement; antitrust concerns; and employment basics.
When building a social media strategy you must understand the legal issues that can arise when using Web 2.0 applications, including social networks, blogs, wikis, audio and video postings, and virtual trade shows. Learn how associations can protect themselves from liability by drafting clear employee guidelines, user agreements and disclaimers, and manage any resulting liability through the effective use of indemnification and insurance, among other strategies. Covered topic areas will include: defamation, harassment, and other accusations of bad behavior; fair use, copyright and trademark protection and infringement; antitrust concerns; and employment basics.