November 04, 2010

Jeff Knowles quoted on the changing landscape of the infomercial industry

1 min

Venable partner Jeff Knowles was quoted in a November 3 Forbes article on Guthy-Renker and how tough economic times have forced the company to explore social media and other marketing tools beyond infomercials to sell their products. The article highlights the highly competitive consumer products industry and the changes the company has faced over the past 20 years.

On the frequency of lawsuits regarding patent or trademark violations and complaints of minor skin or back injuries, Knowles, who represents Guthy-Renker, said, "You certainly associate litigation with the infomercial industry." He added that the company is among the least frequent target of suits.