Venable partner Randy Shaheen talked with Law360 about ways to create a successful law blog in a June 10, 2015 article. Shaheen is one of the regular contributors to the firm's popular All About Advertising Law blog.
According to Shaheen, once a niche has been established by a blogger, "regular updates can be enough to set a blog apart from the competition." Shaheen also said he "writes in a way that's easy to read and digest." He says readers tell him they can send his posts around because they are not full of "legalese." When it comes to incorporating media in blogs, Shaheen says it can help but it is important to consider the device used by the reader noting that multimedia feature do not always come across well on mobile devices.