Venable partner Alan Epstein was quoted in a November 12, 2015 Variety article on celebrity endorsement deals and branding. Epstein made the comments while participating in the "Age of Entertainment Influencers" panel at Variety's Business Managers Elite breakfast.
Epstein said Hollywood celebrities have always had the opportunity to associate with consumer brands, "but in the past many of them considered it crass to do so." Today, however, it is more common for celebrities to associate with brands, but the panel agreed it is best to tread carefully. "Passion is 100% of any of these business ventures," Epstein added.