April 10, 2017

Bloomberg BNA quotes Shannon Yavorsky on European profiling rules

1 min

Venable partner Shannon Yavorsky was quoted in an April 10, 2017, Bloomberg BNA article on a discussion paper issued by the UK's Information Commissioner’s Office on automated programs that profile individuals with targeted advertising. The paper is intended to prompt public comments on the profiling provisions of the General Data Protection Regulation, the European Union’s privacy regime.

Yavorsky said the ICO's request for feedback will hopefully "result in guidance that organizations need to continue adapting offers of goods and services to align with individual consumer demand and promote a vibrant digital marketplace."