Venable partner Susan Hollander was once again selected by The Daily Journal as one of the "Top Intellectual Property Lawyers in California" for 2018. Hollander was recognized for the same honor in 2016 and 2017. Hollander spoke about some of the work she has managed for clients in a profile article on April 18, 2018.
Hollander manages the international trademark portfolios for high-profile clients, including Francis Ford Coppola Industries, Chicken of the Sea International, 24 Hour Fitness, and ADP Payroll. She also works within the wine and beer industry as it is notoriously rife with trademark battles as an ever-growing array of startups with small vineyards or breweries attempt to create brands that will stand out in an already crowded market.
For example, Hollander sued an Oregon winery, Copa di Vino, for infringing on Coppola's trademark and trade dress. The defendant was selling its wine bottles wrapped in a fishing net similar to Coppola's packaging and emphasizing the word Copa on its label, leading to possible confusion about whether the products were related.
"The defendant there has been on Shark Tank and we settled that case with an injunctive order that stopped the use of that netting design as well as some element of the label itself," Hollander said.
In April 2017, the U.S. District Judge Manuel Real of the Central District of California approved the stipulated order of dismissal.
Last year, Hollander also knocked out a trademark request for a rival tuna company, Sirena that infringed on Chicken of the Sea’s longtime logo. Hollander persuaded the U.S. Patent and Trademark Office to deny the request in March 2017.
"Chicken of the Sea has a famous mermaid design," she said. "It's really one of the company's most valuable assets."