Hollander is an intellectual property attorney who assists high-profile brands in preventing dilution of their valuable trademarks. For longtime client Tri Union Seafoods LLC—which does business selling canned tuna bearing the well-known Chicken of the Sea mark—she is the mermaid’s lawyer.
When competitors step forward to allegedly infringe Chicken of the Sea’s mermaid image, Hollander drafts forceful complaints, as she did in federal court in San Francisco regarding rival Otis McAllister Inc., which sells La Sirena brand canned tuna.
"Indeed, a mermaid has been the face of Chicken of the Sea since 1952, and the company has spent millions of dollars in advertising and promotion to insure that the public associates mermaids exclusively with Chicken of the Sea and its canned tuna," Hollander wrote. She added that brand confusion is likely the outcome of La Sirena’s move, because “consumers are more apt to purchase Defendant's La Sirena tuna with a mermaid logo because they believe it is made by, is affiliated with, or is a second brand of, Chicken of the Sea."