On behalf of Selena Gomez, Alex Weingarten filed a lawsuit in Los Angeles Superior Court against the makers of the mobile game "Clothes Forever – Styling Game" for using Gomez’s likeness without consent, violating her right of publicity.
An internationally renowned and widely acclaimed actress and singer, Gomez has used her celebrity to become a powerful role model for young adults across the world and takes considerable care to ensure any endorsements and business opportunities she pursues meet her exacting standards. The defendants never requested permission from, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with their game.
“Selena Gomez’s career as a model, actress, musician, and entrepreneur has made Selena a household name. Forgame, Mutantbox and these other fly-by-night videogame developers have attempted to profit off of Selena’s signature look by misappropriating her likeness and inviting players to ‘style’ Selena without her consent,” explains Weingarten. “Selena Gomez is a style icon. This is an egregious violation of Selena’s rights, which we will litigate vigorously to vindicate.”
News of the filing received significant coverage by Variety, Billboard, Rolling Stone, Yahoo Entertainment, Page Six, Business Insider, E! News, Daily Mail, Us Magazine, Law360, Bloomberg Law, TMZ, and The Blast, among other publications.