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Last week, Venable announced the addition of three IP attorneys in its San Francisco and Los Angeles offices including partner Susan Hollander, counsel Jocelyn Belloni, and associate Sharoni Finkelstein. Hollander and her team have significant experience in trademark, copyright, unfair competition, trade dress, and false advertising cases. The group represents high-profile and leading brand-name clients in the technology, Internet, retail, consumer products, entertainment, finance, and healthcare industries and focuses on the prevention of genericism and dilution of brands. They have been responsible for several precedent-setting trademark decisions and jury verdicts.

Speaking with Bisnow in a March 4, 2016 article, Hollander said she has always admired Venable and that her practice "has great synergy with Venable's top-tier advertising, trademark and privacy practice." She added that the firm has been "very welcoming and it's an energetic office."

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