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USPS Proposal May Cause Direct Mail Advertisers to "Go Postal"

Last month, the USPS proposed to exclude all "merchandise" from letter and flat-shaped Marketing Mail. This represents a big change to the Postal Service's eligibility rules, and has the mail industry up in arms. Venable's David Levy, Matthew Field, Eric Berman, and Ian Volner discuss the latest USPS proposal and what it could mean for your business.

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"Money, It's a Gas"—Bureau Director Smith Makes NAD Debut

Andrew Smith—the FTC's new director of the Consumer Protection Bureau—kicked off this year's National Advertising Division Annual Conference by sharing his views on the Commission's priorities with respect to remedies, privacy and data security, and national advertising cases. Click the link below to read more about consumer protection remedies that are top of mind.

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UPCOMING EVENTS

It's conference season! We hope to see you at one of our many upcoming fall events; see details below.

Webinar recording now available: Consumer Surveys with Venable's Randy Shaheen.


2018 ANA/BAA Marketing Law Conference

November 7-9, 2018 | Chicago

Venable is a proud sponsor of the 2018 ANA/BAA Law Conference, the premier forum for marketing and advertising legal and business professionals. Hear from more than 135 of the nation's leading executive and legal speakers from the marketing and advertising, privacy, social media, and IP law bars, as well as in-house counsel from major brands and prominent federal and state regulators. Hear from our Venable attorneys at any of the following sessions:

Amy Ralph Mudge will present "Influencers Marketing Native Advertising and User Generated Content" on November 7 at 2:20 p.m.

Melissa Landau Steinman will present "Loyalty Programs: Litigation & Regulatory Concerns" on November 8 at 4:25 p.m.

Po Yi will present "Celebrity/Talent" on November 9 at 1:55 p.m.

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Personalized Nutrition: Leveraging Technology and Big Data to Provide Actionable Insight and Effective Solutions

November 7, 2018 | SupplySide West 2018 Conference and Expo | Las Vegas, NV

Personalized nutrition continues to evolve at a rapid pace as advances in science and technology are matched by increasing consumer interest. Tapping into this burgeoning market is no easy feat; brands are charged with acquiring large amounts of data and utilizing it by leveraging technologies such as algorithms and artificial intelligence to provide actionable insight and effective solutions. Venable's Emilio Cividanes will discuss the challenges and legal considerations of acquiring and utilizing data, such as data sharing and privacy, the current market landscape, and more.

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CBD and Hemp Extracts: How Do We Move Forward?

November 7, 2018 | SupplySide West 2018 Conference and Expo | Las Vegas, NV

Over the last five years, demand for cannabidiol (CBD) and related whole-plant hemp extracts has grown exponentially. Colorado-based Hemp Business Journal estimates the total CBD industry—including both hemp- and marijuana-derived sources—grew to $360 million in U.S. sales in 2017, reflecting a 37 percent growth rate. Despite the surging demand for hemp-derived products, the CBD industry continues to face myriad challenges. In this three-hour workshop, Venable's Todd Harrison will host a discussion with leading hemp executives and attorneys about the current landscape for CBD and strategies to mature as an industry and overcome hurdles to growth.

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