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Venable partner Brad Cohen was quoted in an April 27, 2012 Daily Journal article on profits earned from using the likeness of deceased celebrities. The issue is gaining widespread attention following the recent “performance” by a hologram of deceased rapper Tupac Shakur at this year's Coachella Valley Music and Arts Festival.

Cohen said it would be difficult to place a value on the image of the average entertainer because “It's really the iconic figures and symbols that are going to be able to take advantage of it.” Cohen added that the holographic Shakur performance was not the first time a deceased celebrity’s heirs have earned money off a likeness. “Dead people perform all the time,” said Cohen. “You've got commercials, you've got endorsements. People like Marilyn Monroe and Elvis are making a lot more money now than they did when they were alive - it's a thriving business.”