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Picking a good name is extremely important. If you pick one the public doesn’t like, your product won’t sell. On the other hand, if you pick one the public loves, but it infringes someone’s trademark, you’re going be subject to an injunction and be held liable for their damages and your profits. Conversely, if under trademark law the name you pick is generic or weak or you don’t get it registered, you’ll probably see knockoffs popping up with impunity, using slightly different but still extremely similar names.

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