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Susan Hollander and Paul Sousa wrote "Four Key Trademark Tips for Cannabis Startups" in the September 20, 2017, issue of Cannabis Business Executive. Here is an excerpt.

Trademark protection is a valuable tool in securing the exclusive right to use a name or logo, and with it the ability to keep competitors from copying a unique name or design. Trademark registrations are also valuable assets for startups, including for valuations and acquisitions.

Despite the United States Patent and Trademark Office (USPTO) not currently granting federal trademark registrations for cannabis, startups in the cannabis space nonetheless have a number of federal and state trademark registration options available to them.

Here are four key tips that cannabis startups should consider when selecting, protecting, and registering their trademarks at the federal and state levels: Select a unique trademark; clear the trademark at the federal, state and common law levels; [know the] tools for filing federal and state trademark applications; and enforce the trademarks after obtaining registrations.