Consumer Goods



Cameras, fashion apparel, fishing devices, and makeup each have different attributes and deliver different benefits. But all are consumer goods that require experience and expertise to procure, license, and enforce the intellectual property rights that protect them. From securing the most appropriate patent, trademark, and copyright protection for a newly conceived product, to enforcing the IP rights associated with established brands, our lawyers can effectively and efficiently coordinate the protection of consumer goods on a worldwide basis.

Whether that IP is best protected by trademark, copyright, patent, or other means, our experienced lawyers have the knowledge necessary to identify the issues and to develop strategies for maximizing and exploiting those rights. And, if necessary, we can effectively enforce our client's rights — whether by securing an exclusion order at the ITC, obtaining an ex parte seizure order from a United States District Court, or preventing unauthorized imports by coordinating efforts with Customs and Border Protection.

In addition to IP protection and enforcement, licensing is often critical to the success of consumer goods. Our attorneys have decades of experience drafting and negotiating license agreements that work for our clients, whether they are the licensor or licensee.

Consumer goods giants such as Canon, PVH Corp., Georgia-Pacific, and S.C. Johnson, as well as smaller businesses such as BabyBjorn AB and Johnson Outdoors, have entrusted us to procure, license, and, where necessary, litigate the intellectual property rights associated with their products. Similarly, companies like music data company The Echo Nest, now a subsidiary of Spotify, and clothing manufacturer Bear U.S.A., Inc., have turned to our attorneys to protect, from the outset, the IP assets associated with their products and services, and to lay the foundation for comprehensive, global protection moving forward.