March 29, 2012 - 8:35 AM EST

"Regulation Getting Clinical," 2012 ANA Advertising Law & Public Policy Conference

This event has already occurred.
Four Seasons Hotel
2800 Pennsylvania Ave NW
Washington, DC 20007

Venable is a proud sponsor of the 2012 ANA Advertising Law & Public Policy Conference. Join Venable’s Randal Shaheen in a dissection of two major class actions lawsuits filed against brand notables Reebok and Dannon.

A number of FTC and NAAG investigations and accompanying class actions made headlines this past year. Two that offer excellent case studies involved marketing giants Dannon and Reebok, companies with stellar brand reputations. Yet each became the target of regulatory and class actions that were settled for over $20 million each. This session, presented by the lawyers – inside counsel and outside counsel – who were on the ground in those two cases will explain how the cases were settled and what those settlements mean for the entire marketing community, particularly with respect to clinical study testing standards that some say were unprecedented in FTC cases. This is a session that provides an inside look at FTC cases with major bottom-line implications.

For registration and more information, please visit the ANA Conference Website.