September 11, 2012 - 10:30 AM PST

"Driving Change in Electronic Retailing: Government Enforcement and Self-Regulation" at the Electronic Retailing Association D2C Convention

This event has already occurred.
Wynn Las Vegas
Las Vegas, NV

Over the past nine months, direct response marketers and the FTC have battled in private and in court over advertising claims and business processes, often resulting in highly publicized multi-million dollar settlements. Learn how and why aggressive enforcement is affecting marketers and suppliers, changing the rules for their claims, campaigns, operations and the survival of their businesses.

Visit ERA’s website to learn more.