September 11, 2012 - 3:30 PM - 4:30 PM PT

"Riding the Social Media Roller Coaster" at the 2012 Electronic Retailing Association D2C Convention

This event has already occurred.
Wynn Las Vegas
Las Vegas, NV

Social media presents direct marketers with tremendous opportunities to amplify their message and drive brand intimacy. However, along with social media's rewards come potential legal risks, as well as risks to a company's reputation. This session provides practical advice on positioning your brand to "go viral" and on maintaining control of its identity as it makes the jump from direct response product to cultural phenomenon.

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