“Natural”; “All Natural” and “Sourced from Nature” are claims that we see every day, proliferating grocery, drug and mass merchandising store shelves. Products with these claims have come under attack in a tsunami of class action filings filed in California and elsewhere. This panel will overview the regulatory landscape for natural claims, examine the current controversies surrounding use of “natural” in advertising of food, dietary supplements, cosmetics and household products, discuss the development of industry consensus standards and the role of self-regulation, and provide some suggestions for marketers considering such claims.
Travis Tu, Patterson Belknap Webb & Tyler LLP
Amy Ralph Mudge, Venable LLP
Annie Ugurlayan, National Advertising Division
Svetlana Walker, The Clorox Company
This educational webinar is free for section and nonsection members. To register, click here.