As digital marketing continues to evolve, the lead gen landscape has become tougher to navigate as buyers and sellers operate in the space. With the CFPB, FTC, and States Attorney Generals evaluating the actions of a few and privacy advocates pushing for tighter controls, how do you safely navigate these waters to ensure transparency, align yourself with trusted partners, and steer clear of regulatory enforcement? Join us as we discuss the latest enforcement actions, how to address complaints against your business, and where these regulatory agencies are focusing their efforts.
Key Takeaways:
- Explore how the industry is acting in good-faith efforts to uncover the problems while still protecting its business efforts
- Learn ways to insulate yourself to better mitigate these risks to your own business
- Discover what steps to take when you've received notice of a consumer complaint
Moderator:
Joe Marinucchi, CEO, Digital Media Solutions
Speakers:
Alex Baydin, CEO, PerformLine
David Ramirez, VP, Strategic Planning and Legal, Reply.com
Alexandra Megaris, Associate, Venable LLP