Despite significant changes made following the 2009 Card Act, the credit card industry is still on the CFPB’s watch list. How do companies maximize marketing to achieve card member growth without drawing attention from the regulators.
Adam Sobol, VP Direct Marketing (Acquisition and Customer Marketing), American Express
Laura DeGraff, VP Digital Acquisition, Barclaycard US
Po Yi, Partner, Advertising and Marketing Group, Venable LLP