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Lead generation continues to face increased scrutiny and regulation on multiple fronts, including from consumer groups, state regulators, the Federal Trade Commission (FTC), and the Consumer Financial Protection Bureau (CFPB). This squeeze is being felt by all participants—publishers, aggregators, and buyers—and, notably, the lines of legal responsibility and accountability continue to blur. All told, the viability of some forms of online lead generation is at stake. The government agencies are targeting a broad set of business practices, from the representations made to consumers about the products, services, and merchants they are being connected to and how their data is being used, to the collection and security of personal information, and even whether the products or services ultimately sold to consumers comply with applicable (and some cases potentially inapplicable) laws. Join us as we bring agency and industry to the stage to talk through these points and share insights with the audience.
- Reviewing the use of deceptive advertisements to generate leads
- Deciphering how sensitive consumer data is stored and whom it is shared with
- Understanding whether, and the extent to which, publishers and lead aggregators are liable for the end users' legal compliance
Jonathan L. Pompan, Esq., Partner, Venable LLP
Elizabeth Kwok, Investigator, Federal Trade Commission
Joy Feigenbaum, Executive Deputy Superintendent, Financial Frauds & Consumer Protection, New York State Department of Financial Services
Consumer Financial Protection Bureau, Invited