You have great support for your claim. Your product is better than your competitor’s and you are ready to shout it from the mountains. How do you color within the lines and not stray into false disparagement or an unintended line claim, or over promote the consumer relevance of a comparative benefit or the results of product testing? Where does puffery end and an objectively provable claim begin? This panel will explore where NAD has drawn the lines for comparative claims.
Amy R. Mudge – Partner, Venable LLP
Sabrina Hudson – Chief Counsel, H.J. Heinz Company
Ted Suzuki – Vice President & Associate General Counsel, AT&T Services, Inc.
Martin S. Zwerling – Deputy Director, NAD