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Advertisers increasingly turn to social media as a platform to have influencers speak positively about their products and services. Hear directly from the FTC regarding proper disclosures, claims, and other useful guidelines that marketers should keep top of mind.
Speakers:
Amy Ralph Mudge, Partner, Co-Chair Advertising and Marketing Practice Group, Venable LLP
Mary K. Engle, Associate Director, Division of Advertising Practices, Federal Trade Commission