April 04, 2019 - 2:20 PM - 2:50 PM ET

6th Annual AdLaw Symposium

Social Media and Influencer Marketing: How FTC Guidance and Settlements are Influencing Social Media Engagement

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Venable LLP
600 Massachusetts Avenue NW
Washington, DC 20001

Companies are increasingly relying on their social media presence and social influencers to spread the word about their brands. With social media platforms developing over time (and functionality), the Federal Trade Commission and other regulators are scrambling to issue guidance to the industry on how to comply with the laws on endorsements and testimonials.

Hear from Venable attorneys Annie Lee and Alex Megaris and NCTA's VP and General Counsel Svetlana Gans about the FTC's current position on when to disclose, how to disclose, and what to disclose when engaging consumers and using influencers on social media.