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Regardless of what you sell, as long as you sell online, you likely rely on customer reviews to promote (or protect) your brand. Maybe you actively solicit customer feedback and post reviews on the company website. Maybe your products are marketed or sold on third-party sites where customer reviews are key to how the products are ranked and displayed on the site. Or maybe your customers actively post reviews or complaints on sites like the Better Business Bureau. However you approach customer reviews, their importance in e-commerce is increasing—as is the FTC's scrutiny of how companies manage reviews. This webinar will explore what is permissible and not permissible in this area.
Alexandra Megaris, Partner, Advertising and Marketing Group, Venable LLP
Deborah Bessner, Associate, Advertising and Marketing Group, Venable LLP
This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1 hour, of which 1 hour applies to the general credit requirement, and by the State Bar of New York in the amount of 1 credit hour, of which 1 credit hour can be applied toward the Areas of Professional Practice requirement. Venable certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California and State Bar of New York approved MCLE provider.