Venable partner Alexandra Megaris will present "Reviewers and Influencers and Testimonials ... Oh My!" at the PDMI West Virtual Conference. Advertisers are incorporating organic user content — whether it’s consumer reviews or influencer posts — in their marketing messaging more and more. But as the face of digital marketing changes, regulators — at both the state and federal level — are taking an ever-harder look at how these new forms of testimonials are being used. What do you need to know to make sure you’re maximizing the power of customer satisfaction in your marketing efforts, while also maintaining compliance? Join members of the PDMI’s Government Affairs Council to find out.
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