Regardless of what you sell, harnessing the power—and managing the blowback—of customer feedback is critical to promoting (or protecting) your brand. Maybe you actively solicit customer feedback and post reviews on the company website. Maybe your products are marketed or sold on third-party sites where customer reviews are key to how the products are ranked and displayed on the site. Or maybe your customers actively post reviews or complaints on third-party review sites. However you approach customer reviews, their importance in e-commerce is increasing—as is the FTC's scrutiny of how companies manage reviews. This webinar will explore the legal implications of brand reputation strategies.
Alexandra Megaris, Partner, Venable LLP