June 05, 2023 - 1:00 PM CT

ASIPI – Inter-American Association of Intellectual Property

Negotiating with Influencers

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Venable Counsel Jennifer Malloy Joins 2023 ASIPI Intellectual Property’s Finance World Conference

For many years, images have been exploited to generate monetary resources. With the advent of the internet and social networks, the image-marketing link has developed exponentially and opened the door to a business world of global proportions. On June 5, 2023, Jennifer and the other panelists spoke about their experiences and gave recommendations on the hiring of Influencers. In the context of counseling a potential client, they examined due diligence and the negotiation of remuneration, as well as considerations in the preservation of the value of a brand.

ASIPI delves into the world of intangibles, the criteria for their valuation, and the ways to monetize them, as explained by experts from academia and business. For a full program recap, please click here.