March 2009 | electronicRETAILER

Website Accessibility

1 min

In National Federation of the Blind vs. Target, the plaintiffs alleged that Target–the retail giant–was in violation of the Americans With Disabilities Act and similar state laws by operating a website that offered Target customers “goods, services, price discounts, employment opportunities and other programs,” but which had “thousands of access barriers that make it difficult if not impossible for blind customers to use the site.” As alleged, this “exclud[ed] the blind from full and equal participation in the growing Internet economy.”  The issue at hand? Whether a company’s website has been coded such that it allows blind people to use the website to the same extent as sighted people.

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