January 2011 | electronicRETAILER

How Will Negative Option Impact California?

1 min

This article discusses continuity program compliance. If you are billing your customers on a recurring basis until they cancel, and are thereby operating a negative option or advanced consent continuity program, you would be well advised to keep a very close eye on the law right now—and not just federal law, but also the laws and the law enforcement activities of several states—because these days, the legal requirements and “best practices” that apply to your continuity program are evolving on an almost daily basis. What is compliant in one state may not be in another; what seemed like a best practice yesterday may be considered risky today; and tomorrow is at best, an educated guess.

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