June 06, 2011 | DRMA Voice, Response Magazine

Keeping Track of 'Do Not Track'

1 min

It’s easy to lose track of the “Do Not Track” debate, given the barrage of legislative activity on the subject and flurry of related industry-driven voluntary initiatives.  First, for anyone who doesn’t understand what this is all about, let’s recap the impetus for all this: Certain privacy advocates (and the legislators who want their votes) are concerned that online advertisers and ad networks are placing cookies on people’s computers in order to collect information about their online habits. The reason this is being done, of course, is to be able to serve up ads that are relevant to what those people, based on their prior online behavior, seem to be most interested in.

Click here to view the full text of this article.