October 4, 2011 | DRMA Voice, Response Magazine

Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising

1 min

This article examines a class action case concerning false advertising that was filed against Epson in a California federal district court.  The plaintiffs claimed that Epson's ads should have disclosed "the grossly inefficient print yields generated by Epson's ink cartridges, which are well below reasonable consumer expectations and below the yields of other manufacturers' printers."  However, the problem for the plaintiffs was that false advertising law does not impose an obligation on an advertiser to only advertise a product that meets "reasonable consumer expectations" or to only advertise a product that is as efficient or as good as other available products.

Click here to view the full text of this article.