November 2011 | electronicRETAILER

The Legal Peril, Pitfalls and Puffery of Advertising Body Shaping Benefits

1 min

For companies that advertise a product’s body transformation benefit (such as body shaping, weight loss, girth reduction, or the toning, shaping or sculpting of muscles), the general rule is that this practice is a popular target for litigation.

This article examines two interesting false advertising claim cases that were filed and (partly) resolved in 2011.

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