April 03, 2012 | DRMA Voice, Response Magazine, Direct Connect

Court Denies Class Action in Continuity Product Case

1 min

In the never-ending war between marketers and class actions lawyers, it is always nice to hear about a victory for a marketer.
On March 6, the U.S. Court of Appeals for the Third Circuit ruled in favor of Synapse Group Inc. and against the class action plaintiffs, by affirming a lower court’s denial of class certification. Most cases are so expensive to litigate after class certification that they must be settled if the putative class gets certified. For that reason, denial of certification is a big deal for a marketer-defendant.

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