July 2012 | electronicRETAILER

FTC Describes What it Wants to See in Negative Options

1 min

The Federal Trade Commission (FTC) has settled a case brought against defendants who had offered products by means of a negative option, which was allegedly deceptive and thereby violated the FTC Act. A "negative option" offer means one "under which the customer's silence or failure to take an affirmative action to reject goods or to cancel is interpreted by the seller as acceptance of the offer."

The article details the FTC's specific prohibitions regarding negative option offers, and is especially relevant for any marketers who utilize negative options.

Click here to view this article.