October 2012 | electronicRETAILER

Marketing to Teens: Not All Fun and Games

1 min

Tweens and teens are a major segment of the electronic retailing market, specifically in the online and mobile categories. Consequently, it is important for marketers to be cognizant of the legal principles involved in marketing to this young demographic. 

The article highlights potential legal pitfalls facing those marketing to teens and tweens, and offers practical suggestions for avoiding them.

Click here to view this article.