Taylor Sachs published "Proposed Regulations Update Advertising for Cannabis Organizations" in the All About Advertising Law blog on September 12, 2017.
Here's an excerpt:
The New York State Department of Health recently proposed a new set of regulations that would loosen marketing and advertising laws affecting New York’s medical cannabis program. The proposed regulations were published in the New York Register on August 23, 2017, and are open for a 30-day public comment period before the new regulations are to take effect.
The proposed regulations ease restrictions for registered organizations and dispensing facilities’ exterior signage by eliminating the previous requirement that all registered cannabis dispensaries display no more than one exterior black-and-white sign. The new regulations also removes the previous restriction that banned dispensaries from illuminating, "at any time, a sign advertising a marihuana product located on any physical structure.
If the new regulations are approved, medical cannabis organizations will be able to advertise without some of the previous limitations on exterior signage.