On January 15, 2019, Meaghan Kent and Claire Wheeler published a whitepaper "The Real Threat of Fake Toys: The Increase of Knockoff and Counterfeit Toys Sold Online & How to Fight Back" working with and on behalf of The Toy Association and the members of its IP Steering Committee. Here is an excerpt:
With the expansion of e-commerce, there has been a steady increase in the quantity of infringing and unregulated products offered online. Infringing goods include counterfeit products, trademark infringing products, unlicensed merchandise, and knock-off products. They can be found in all corners of the internet, including popular online marketplaces. This growing phenomenon negatively impacts consumers, legitimate companies, and the American economy as a whole. The toy industry is no exception, with direct harm to toy companies' core assets, company reputation, and financial health. For consumers, the proliferation of infringing and unregulated toys raises safety and health hazards. As Senator Wyden said in the March 6, 2018, Finance Committee Hearing on Combating Counterfeit Goods, "this is a matter of protecting families from harmful products and preventing rip-off artists from undercutting the American brand."