Reed Freeman Jr. is an authority on privacy, cybersecurity, and the privacy aspects of advertising online, on mobile devices, in social media, and on connected devices such as smart TVs. Reed has extensive experience defending clients in Federal Trade Commission (FTC) and state consumer protection investigations and data breach responses. He also counsels clients on compliance with FTC and state trade regulation issues, state privacy and data security laws, including counseling on compliance with California's Privacy Protection Act (CCPA) and the implementing regulations by the California General, privacy and data security compliance around the globe, and advertising and privacy self-regulatory codes.
In addition to working with clients to develop globally compliant privacy policies and programs, Reed assists clients in connection with privacy and data security involved in transactional matters, such as mergers and acquisitions, asset sales and asset purchases, in contract negotiations, and in connection with applications for membership in industry trade groups. He also represents clients in false advertising disputes before the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. (CBBB) and the National Advertising Review Board (NARB).
Reed's clients include retailers; hospitality companies; financial institutions; software companies; hardware manufacturers; online, mobile, and social media publishers and advertisers; online, mobile, and social media application developers; data aggregators; advertising technology companies; advertising trade associations; industry coalitions; and social media-based advertising service companies.
Prior to joining Venable, Reed served as the co-chair of the cyber security and privacy and big data practices at an international law firm. He previously worked in the FTC's Bureau of Consumer Protection as a staff attorney, and as chief privacy officer and vice president for legislative and regulatory affairs for an online advertising software company.
General Counseling Work
Reed Freeman "is smart, practical, and understands business in a way that many lawyers do not; he is a calming influence and provides invaluable advice," according to clients. He is highlighted for his regulatory experience, including in the advertising and marketing sector. "He is a privacy savant," says a source. "He has things committed to memory that I couldn't possibly recall. He gives thoughtful answers and he understands the business aspect of my questions as well." Sources also say he is a "strong lawyer" who has "breathtaking knowledge" of offline and online privacy issues.