D. Reed Freeman Jr.

Government Experience

• Staff Attorney, Bureau of Consumer Protection, Federal Trade Commission

Representative Matters

Privacy

• Represented a technology company in an FTC Privacy Shield Investigation (2020)
• Represented a DNA/Genealogy company in an FTC privacy investigation (2018-2019)
• Represented an adtech company in an FTC privacy investigation regarding cookieless tracking technologies (2016-2017)
• Represented a developer of a widely distributed app in an FTC privacy and data security investigation (2016)
• Represented an online advertising technology vendor in an FTC investigation involving the collection and use of GPS data (2014)
• Represented a major hardware and software maker in an FTC investigation regarding the use of cookieless tracking technologies (2017)
• Negotiated a favorable settlement for a privacy services company in an FTC investigation (2014)
• Defended a food and beverage company against a Children's Online Privacy Protection Rule (COPPA) investigation (2014)
• Defended a mobile application against an FTC privacy investigation (2011)
• Defended a client in an FTC investigation regarding the use of cookies (2011)
• Negotiated a favorable settlement in an FTC COPPA case involving online virtual worlds (2011)
• Defended an online services company in an FTC investigation (2011)
• Defended an online retailer against an FTC privacy investigation (2010)

Information Security

• Represented a technology company in an FTC data security investigation (2020)
• Represented a major retailer in an FTC data security investigation (2017)
• Negotiated a favorable settlement for a hardware and software manufacturer (2015)
• Negotiated a favorable settlement in an FTC investigation of an application's security practices (2014)
• Represented a major software company in a data security investigation (2014)
• Defended a professional services company against a detailed investigation following a large breach (2013)

Advertising

• Represented a technology company in an FTC advertising investigation (2020)
• Representing a large manufacturer in an FTC advertising investigation (2019)
• Represented a major hospitality company in a state attorney general investigation (2018)
• Helped negotiate a favorable settlement for a consumer services company (2015)
• Negotiated a favorable settlement in an FTC advertising investigation of a clothing manufacturer (2014)
• Defended a client against an FTC investigation relating to recent amendments to the Telemarketing Sales Rule (2011)
• Negotiated a favorable settlement in an FTC negative option marketing case (2009)
• Negotiated a favorable settlement of the FTC's first online incentive marketing case (2007)
• Defended a client against a "Made in USA" investigation (2007)

General Counseling Work

• Continue to advise clients on CCPA and GDPR compliance
• Assisted a client in the development of a consumer-facing privacy resource center
• Assisted an online marketplace in creating a privacy resource center for use by employees throughout the organization
• Assisted with the development of a cross-device advertising cooperative
• Assisted multiple companies in connection with internet-based advertising, multi-site advertising, cross-app advertising, and cross-device tracking
• Assisted a major retailer with affiliate marketing compliance across multiple affiliates
• Defended an online advertising company and a major pharmaceutical company in a CBBB Accountability Program investigation under Digital Advertising Alliance (DAA) Principles for the Self-Regulation of Online Behavioral Advertising

Education

• J.D. University of Virginia School of Law 1993
• B.A. History University of Richmond 1990

Bar Admissions

• District of Columbia
• Virginia

Professional Memberships and Activities

• Westin Emeritus Fellow, International Association of Privacy Professionals (IAPP)
• Member, Privacy Bar Section Advisory Board, International Association of Privacy Professionals
• Fellow, Ponemon Institute
• Fellow, American Bar Foundation
• Former adjunct professor, Privacy and Advertising Law, George Mason School of Law
• Former member, Data Privacy and Integrity Advisory Committee, Department of Homeland Security

Reed Freeman "is smart, practical, and understands business in a way that many lawyers do not; he is a calming influence and provides invaluable advice," according to clients. He is highlighted for his regulatory experience, including in the advertising and marketing sector. "He is a privacy savant," says a source. "He has things committed to memory that I couldn't possibly recall. He gives thoughtful answers and he understands the business aspect of my questions as well." Sources also say he is a "strong lawyer" who has "breathtaking knowledge" of offline and online privacy issues.

• BTI Consulting Group, Client Service All-Star, 2022
• Expert Guides
  • Best of the Best, Privacy and Data Protection, Global, 2021
  • Best of the Best, Privacy and Data Protection, USA, 2021
    
• Burton Foundation, Law360 Distinguished Legal Writing Award, 2019 (Awarded for co-authoring "Monitoring Mobility—The Current and Future Regulatory Landscape for Advanced Automotive Tech")
• Legal 500
• Chambers USA, Privacy and Data Security (Band 1), Nationwide
• Chambers Global, Privacy and Data Security (Band 1), USA
• The Best Lawyers in America 
  
  • Lawyer of the Year, Privacy and Data Security Law, Washington, DC, 2021
  • Privacy and Data Security Law, 2021 – 2022
• National Law Journal, Trailblazer, Regulatory & Compliance, 2015
• Washingtonian, Top Attorney, Cybersecurity, 2015
• Corporate Intl Magazine, FTC Compliance Lawyer of the Year, Washington, DC, 2017
• Super Lawyers, Administrative Law, Washington, DC