Susan Hollander is an intellectual property attorney who assists high-profile individuals and well-known brands in preventing making brand names generic and diluting their brands. She helps high-profile and leading brand-name clients in the technology, Internet, retail, consumer products, entertainment, finance, and healthcare industries prevent the genericism and dilution of their brands and has been responsible for several precedent-setting trademark decisions and jury verdicts.
Susan has considerable experience with trademark, copyright, unfair competition, trade dress, and false advertising cases. She manages international trademark portfolios, developing comprehensive enforcement efforts to protect and police her clients’ IP rights. She also negotiates settlements and license agreements. Susan frequently appears before the Patent and Trademark Office (USPTO), the Trademark Trial and Appeal Board (TTAB), and federal courts throughout the United States.