Jeff Joyner’s diverse and sophisticated experience includes transactions, litigation, government affairs, and consulting. Jeff often serves as an outside general counsel and adviser to Fortune 100 companies, serial entrepreneurs, investment funds, and high-net-worth individuals. He has a passion for products and services that make an impact on health, wellness, and sustainability.
Jeff coordinates and manages international legal teams as outside general counsel for companies across an expansive set of industries, including health and wellness products, clean technologies, advanced transportation, alternative energy, consumer products, entertainment and media, clothing and apparel, and food and beverage, among others. He helps clients achieve such goals as incentives, grants and funding to public offerings, joint venture partners, acquisitions, and the protection and aggregation of intellectual property.
In addition to serving as outside counsel, Mr. Joyner's passion for sustainability and emerging technologies has made him a leader within organizations at the forefront of these industries. He has advised and been an active limited partner of one of the first clean technology venture funds that has included a portfolio of Internet of Things (IoT) protocols, efficient lighting, energy efficiency rebates, solar, carbon credit management, water purification, and bio pesticide companies. He has also co-founded and co-chaired alliances and foundations to help develop client industries resulting in jobs and economic growth through organizations like the Los Angeles Economic Development Corporation.
Jeff's standing as a trusted adviser is built on a foundation in intellectual property law and a wealth of experience developing and protecting his clients' most valuable assets. He is regularly sought after to serve as lead trial counsel in litigation involving substantial damage claims in the U.S. and abroad. In addition, Mr. Joyner has significant experience in the execution of worldwide intellectual property development, acquisition, protection, enforcement, branding, and licensing programs for patents, trademarks, trade dress, and copyrighted works. In particular, he has been very active in litigating lawsuits throughout the United States involving patent, trademark, trade dress, and copyright infringement, anti-counterfeiting, reverse confusion, dilution, unfair competition, contractual disputes, licensing disputes, domain name disputes, and rights of publicity. Drawing on his wide-ranging experience in intellectual property litigation and trials, Jeff has enforced such judgments against both U.S. and foreign defendants, including, but not limited to, judgments reaching nine figures by way of settlement, jury verdict, default judgment, and summary judgment.
Jeff also utilizes his expansive knowledge to advise clients in the entertainment and media industry on matters ranging from the launch of clothing, product, and technology companies for celebrities to copyright audits and sophisticated analysis of musical icons' estates for the exploitation of copyrighted works with combined value in the millions of dollars.
Jeff has not only been instrumental as lead counsel on significant transactions and bet-the-company litigation, but also in supporting clients by founding coalitions advocating for policy and legislative frameworks for industry clusters, such as natural care products; advanced transportation, including electric, autonomous, and connected vehicles; AI; blockchain; and the convergence of entertainment and media with technology.