Advertising Law Toolkit

Venable's Advertising Law Tool Kit

Visit All About Advertising Law, Venable's Advertising and Marketing blog, to view the latest news and developments in advertising and consumer law.

More than 50 attorneys focused on advertising and marketing issues in New York, Los Angeles and Washington, DC


Recognized by Law360 as the 2017 "Consumer Protection Group of the Year"

U.S. News-Best Lawyers "Law Firm of the Year" in Advertising Law, 2011-2012, 2014

Ranked in 2017 U.S. News-Best Lawyers "Best Law Firms"

    Tier 1 Advertising Law (National)

    Tier 1 Advertising Law (DC)

Highly ranked in Chambers USA, Advertising: Transactional & Regulatory, National, 2017

Winner of the 2011 and 2010 Chambers USA Awards for Excellence in Advertising and Marketing

Ranked among the nation's top advertising and marketing firms in Legal 500, 2016 - 2018

Named "Advertising Law Firm of the Year" in Washington, DC, Global Law Experts, Client Choice Category, 2014

Attorneys with top rankings by:

    Chambers USA

    Legal 500

    Best Lawyers


Advertising agencies

Consumer products companies

Direct-response advertisers

Entertainment companies

Telecommunications companies



Short-form and program-length

TV commercials




Direct mail


Electronic retailing

Product development

Labeling and packaging

Advertising content

Copyrights, patents and trademarks

Privacy protection

Compliance counseling

Public policy and legislation

Deceptive trade practices



Federal Trade Commission

Federal Communications Commission

Food and Drug Administration

United States Postal Service, Postal Rate Commission

Do-Not-Call regulations

State consumer agencies

Electronic Retailing Self-regulatory Program

Better Business Bureau, National Advertising Division

Network broadcast standards


False advertising

Unsubstantiated claims

Intellectual property rights

Direct-to-consumer marketing

Business torts


Lanham Act claims

Defense in investigations, challenges and litigation brought by regulatory agencies



Venable attorneys have long-standing relationships with many industry associations, such as

    Electronic Retailing Association

    Direct Marketing Association

    Interactive Advertising Bureau

    Association of Postal Commerce
    Brand Activation Association
    Direct Response Marketing Alliance

Advertising and Marketing

effective—and legal—advertising claims

Developing your brand required years of effort and substantial resources. Whether you are defending your market-leader status or you are a number two or three “trying harder,” Venable’s advertising lawyers are dependable partners who know how to help protect and grow your valuable brand.

We advise some of America’s most iconic and beloved brand marketers, including leading companies in areas such as banking, breakfast foods, consumer packaged goods, dairy, hospitality, retail sales, telecommunications, toys and travel. We represent 10 of the top 20 largest national advertisers. Our lawyers know how to keep you out of the regulatory eye, mend a broken compliance program or help navigate the difficult choices that come with balancing risk and reward. Our advice is far from theoretical. We provide practical answers based on our understanding of your business so that you can make informed, real-time decisions. 

In a world where new avenues of advertising and promotion seem to spring up overnight, we have the depth to keep you fully informed and well-advised in all areas. Whether it be social media, sweepstakes, green marketing, gift cards, affiliate marketing product placement or traditional television advertising, we have lawyers who provide counsel in each of these areas on a daily basis. Examples of our most recent work include:

  • Providing advertising counsel to a leading national retailer. This engagement has included handling several FTC matters involving pricing issues, green claims, comparative performance claims and textile act issues.
  • Supplying comprehensive regulatory compliance counseling to one of the largest food companies in the United States. This includes guidance on claim substantiation, advertising to children, food marketing and packaging, sweepstakes and promotions, coupons and rebates, social media marketing, and privacy/data security matters. 
  • Performing a comprehensive assessment and update of a Fortune 500 diversified financial service company's regulatory database to ensure that all future advertising and marketing practices were compliant with federal and state regulations and the conditions of a Consumer Financial Protection Bureau consent order. 
  • Advising a leading consumer electronics company on the global launch of its latest mobile handset. This engagement included compliance advice for on-line and off-line marketing in the United States, as well as coordination of local counsel in jurisdictions around the world.

It is an unfortunate reality that one advertising problem can give rise to a host of others. A self-regulatory proceeding can lead to class action litigation or a class action can spawn multiple inquiries by State Attorneys General. We believe a few hours of prevention are worth perhaps thousands of hours of a cure. This is why we put such emphasis on providing proactive counseling to our clients. However, if needed, Venable also has the bench strength to represent clients in every type of contentious setting simultaneously in a first-rate and efficient, coordinated manner.

While we are zealous advocates for our clients, we also believe open lines of communication are the key to resolving differences. We frequently collaborate with our regulatory and self-regulatory counterparts to provide insightful commentary on industry issues at conferences, webinars and in publications. These close working relationships help us get to know the agencies regulating our clients better and helps build the relationships that can be critical to resolving enforcement actions amicably.