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Venable’s Corporate Group represented Merkle Group Inc., a technology enabled, data driven customer relationship marketing firm and the nation’s largest privately-held agency, in the acquisition of Chicago-based New Control, a full-service digital and direct agency that has created a proprietary campaign development methodology to deliver industry-leading response and conversion rates.

Venable’s corporate team was led by Anthony Rosso, who was assisted by Kevin Loden, Lindsay McCrory Monti and Dan MendelsohnNorman Lencz and Christopher Davidson provided tax advice. Steve Schwarz assisted regarding IP matters. Harry Atlas and Laura Taylor provided employee benefits advice. Jean Yin assisted regarding real estate matters. Mike SchifferJeff Keehn and Carmen Fonda provided securities advice regarding the issuance of restricted stock to the sellers of the New Control business and provided corporate opinions required in connection with the refinancing of Merkle’s credit facility.