On March 2, 2022, Calvin Nelson and William Lawrence published “Intellectual Property and Advertising Considerations for Esports” in Intellectual Property & Technology Law Journal. The following is an excerpt:
The esports industry likely exceeded $1 billion in revenue for 2021. Intellectual property is a crucial element of the esports industry and is associated with not only ownership of the games themselves, but also the advertising and licensing agreements that allow stakeholders to monetize their brands. Particularly, as the industry continues to grow, following proper guidelines in advertising becomes essential. This article explores the types of intellectual property that are relevant to esports, important guidelines for the increasingly important world of endorsement advertising, and discusses how players and teams can protect their brands.
Please contact the Library to access the article.